Installation – MAC Cosmetics
Based on designs by Black Lemon agency, design, manufacture, and installation of brand activation devices
For this project, IN/OFF’s objective was to recreate the backstage atmosphere of fashion shows in a space open to the general public. The scenography conceived by IN/OFF served as a means to showcase MAC Cosmetics’ new products through carefully curated exhibition areas, as well as various immersive spaces: a show-inspired prep room and a photo booth.
On this project, lighting played a central role and was one of the primary drivers of the backstage ambiance the activation sought to achieve.
Client: Black Lemon Agency