Advertising campaign – Peugeot
Design and fabrication of a motorized metallic sphere, created for an advertising production.
For this project, IN/OFF designed and fabricated a large-scale metallic sphere, set in rotation with a vehicle integrated at its core. The technical challenges were numerous: engineering a structure strong enough to bear the weight of the vehicle, achieving precise control over the rotation of the assembly, and ensuring the stability and safety of the entire device throughout the production.
Equal attention was given to the visual aspect. A system of colored LEDs, integrated directly into the sphere, generated dynamic lighting effects that interacted with the movement of the structure. IN/OFF handled the full engineering and fabrication of this device, making the sphere as technically demanding as it was visually striking.
Client: Proximity Agency