Stranger Things
Two stores that flip into the Upside Down every twenty minutes.
IN · Pop-up stores — Stranger ThingsOFF · Every 20 minutes — see belowClientNetflix
LocationChamps-Élysées, Paris · Duomo, Milan
Year2022
TypeBrand activation · Pop-up store
IN/OFF roleDesign, fabrication, installation
ExpertiseEngineering · Fabrication · Scenography
2stores, Paris and Milan
20 minbetween each flip
1 minin the Upside Down
The project
IN/OFF designed, built and installed two immersive stores for the Stranger Things universe, on the Champs-Élysées in Paris and near the Duomo in Milan.
The core idea: every twenty minutes, for a full minute, the whole store flips into the Upside Down. Lighting, sound and video shift at the same moment. The transition is built into the architecture and technical systems, and runs reliably in a live retail environment.
OFF · Behind it
Every 20 minutes
Lighting, audio and video switch together for one minute. A show cue built into a shop. Design, fabrication, installation.
Client: Netflix