Iglo
A full-size car frozen in a monumental block of ice, melted live by the public.
IN · Giant ice cube — IgloOFF · The ice block arriving on siteClientProximity Agency
LocationParis
Year2014
TypeBrand activation · Installation
IN/OFF roleDesign, engineering, production, installation, connected platform
ExpertiseEngineering · Fabrication · Scenography
1 carfrozen inside the block
Livemelting triggered from visitors’ phones
Customrefrigeration engineering
The project
IN/OFF froze an entire car inside a monumental block of ice. Refrigeration engineering kept the freeze controlled and even, preserving both the ice and the visual impact.
IN/OFF also designed and built a connected platform linking the installation to the audience’s smartphones. Visitors switched on heating plates around the cube, melting it step by step and revealing the car.
OFF · Behind it
The ice block arriving on site
What the audience never sees: the drawing, the build, the logistics. Every IN/OFF project page shows its OFF side.
Client: Proximity Agency for Iglo