Pop-up stores – Stranger Things
Design, fabrication, and installation of two retail stores for the promotion of Stranger Things.
IN/OFF designed, manufactured and installed two immersive retail experiences dedicated to the Stranger Things universe, located on the Champs-Élysées in Paris and near by the Duomo in Milan. The project was built around a core concept: every twenty minutes, for a full minute, the entire store flips into the Upside Down. All lighting, audio and video elements shifting simultaneously to transport visitors into the darker, parallel world of the series.
This transition was fully integrated into the architecture and technical systems of the space, designed to operate seamlessly within a live retail environment.
Client: Netflix